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Skill · 已公开版本

ads-optimize · 付费广告优化诊断与变更草案

基于快照、历史决策、实验状态与财务约束诊断付费广告账户,产出排序后的优化建议,默认仅生成草案,经变更门控后才执行。

先看看示例

作者提供的示例,实际效果取决于你的输入和使用工具。

输入

针对 CPA 上升的广告组,对比不动作、实验与直接调整三种方案,输出带证据的预算重分配草案。

输出

预期交付:带置信度与成功衡量指标的排序建议,以及经批准的变更计划与回滚记录。(编辑说明,非实际运行结果)

方法说明

---
name: ads-optimize
description: "Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS."
---

# Paid Media Optimization

Default to `--draft`.

1. Load the latest normalized snapshot, prior decisions, monitoring results,
   experiment state, conversion lag, economics, and platform capability manifest.
2. Identify the decision and causal evidence; do not optimize a metric in isolation.
3. Compare no-change, experiment, and mutation options, including learning, policy,
   tracking, inventory, and opportunity-cost effects.
4. Produce ranked recommendations with confidence and success measures.
5. Convert approved recommendations into mutation plans only through the main
   mutation gate.
6. Apply, verify, audit, and retain rollback only when the exact operation is
   enabled and remote state still matches the draft precondition.

Never use a fixed CPA multiple, budget ratio, benchmark, or novelty claim as sole
authorization to change an account.

## Destructive-action boundary

Refuse permanent deletion of campaigns, ad groups, ads, audiences, conversions,
or other account objects. Permanent deletion is outside the supported mutation
contract and cannot be made safe by confirmation. Offer reversible alternatives:
leave objects paused, archive where supported, apply labels, export a backup, and
define a retention or later-review date. Do not create or apply a delete plan.

Search-term actions require a search terms report, business-relevance evidence,
and an overblocking review. Without them, request the missing evidence and do not
invent or illustrate specific negative keywords.