先看看示例
作者提供的示例,实际效果取决于你的输入和使用工具。
输入
审计 Meta 七日转化与 Google 三十日转化,说明窗口不可比,先对齐定义再决定是否汇总。
输出
预期交付:发现、矛盾点、置信度、缺失证据与测量改进计划,按通用 JSON 契约返回。(编辑说明,非实际运行结果)
方法说明
--- name: ads-attribution description: "Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation. Use for attribution audit, attribution models, conversion windows, requests to add or total Meta and Google conversions, incompatible reporting-window aggregation, GA4 attribution, MMP review, AppsFlyer, Adjust, Branch, Singular, or cross-platform discrepancies." --- # Attribution Audit 1. Read the main `ads` contract and normalized account snapshots. 2. Declare the business conversion, value, data window, timezone, currency, and decision the attribution analysis must support. 3. Inventory every browser, server, platform, analytics, MMP, offline, and app attribution source with its identity, counting, deduplication, and privacy rules. 4. Reconcile comparable events and explain differences caused by eligibility, view-through rules, consent, modeled data, conversion lag, thresholds, or scope. 5. Separate measurement quality from platform-reported performance. 6. Return findings, contradictions, confidence, missing evidence, and a measurement improvement plan through the common JSON contract. Do not assume one platform is ground truth, add incompatible reports together, or recommend an attribution model without the operator's decision context. ## Comparability gate Reject aggregation until the sources share, or are explicitly normalized to, the same conversion event and value definition, attribution window, click/view scope, counting method, deduplication identity, timezone, currency, attribution model, and modeled-data treatment. Until then, report the values side by side with their definitions; do not compute a total. Example: Meta seven-day conversions and Google thirty-day conversions are incompatible. Refuse to add them, reconcile windows and definitions first, and only aggregate a newly comparable dataset.