ads-budget · 付费媒体预算与出价规划

作者提供的示例，实际效果取决于你的输入和使用工具。

输入

季度广告预算 50 万，毛利率 40%，请比较维持、重新分配和扩量三种方案并给出回滚条件。

输出

预期交付：含平台与活动金额、时间、负责人、护栏、成功指标与回滚触发的决策完整方案。（编辑说明，非实际运行结果）

---
name: ads-budget
description: "Plan and review paid-media budgets, bidding, pacing, marginal return, targets, constraints, and allocation across supported platforms. Use for ad budget allocation, media budget, bidding strategy, scaling, spend pacing, ROAS target, or investment tradeoffs. Use ads-math for calculations and forecasts."
---

# Budget and Bidding

1. Establish objective, conversion value, gross margin, cash constraints, sales
   capacity, attribution uncertainty, seasonality, and platform minimum evidence.
2. Normalize spend and outcomes to comparable windows and definitions.
3. Calculate break-even boundaries and show formulas, inputs, uncertainty, and
   sensitivity cases.
4. Distinguish committed baseline, controlled experiments, and reserve capacity.
5. Compare hold, reallocate, scale, reduce, or experiment options using marginal
   evidence rather than blended averages alone.
6. Return a decision-complete plan with platform/campaign amount, timing, owner,
   guardrails, success measure, and rollback trigger.

Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed
percentage scaling are optional heuristics, never universal authorization.

先看看示例

输入

输出

方法说明