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哒哒星球DADA PLANET

Skill · 已公开版本

ads-plan · 付费广告投放策略规划

制定付费广告策略,覆盖目标、经济性、平台选择、账户结构、受众、预算、创意、衡量、实验、治理与上线节奏。

先看看示例

作者提供的示例,实际效果取决于你的输入和使用工具。

输入

为新品制定Meta与搜索广告计划:明确转化目标与预算分配,因账户冷启动先做衡量验证与小规模可逆实验,再分阶段放量。

输出

预期交付:结构化广告计划,含渠道角色、预算节奏、衡量方案与各动作负责人及回滚条件。(编辑说明,非实际运行结果)

方法说明

---
name: ads-plan
description: "Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning."
---

# Paid Media Plan

1. Read the setup profile, business economics, evidence, current account state, and
   relevant industry template as optional input.
2. Define objective, customer, offer, conversion, value, constraints, geography,
   regulated category, time horizon, and success criteria.
3. Evaluate channel roles and exclusions from first principles; do not require every
   supported platform. For a channel outside the twelve-platform contract, load
   `ads/references/additional-platforms.md` (resolve it from the plugin root, the directory that holds `ads/` and `skills/`, or from the skills directory in a standalone install) and return a research lead unless
   its current buying, eligibility, measurement, and creative evidence is present.
4. Before proposing Meta budgets, learning-phase expectations, bidding,
   consolidation, or performance forecasts, collect the account, Pixel, and
   conversion cold-start dimensions per the contract in
   `skills/ads-meta/SKILL.md`. When any dimension is cold or `unknown`, plan
   for measurement validation, explicit creative hypotheses, staged reversible
   tests, and confidence labels; do not apply mature-account benchmarks to
   missing history.
5. Specify campaign architecture, audience strategy, creative system, budget and
   pacing, measurement, experiments, policy controls, and operating cadence.
6. Phase prerequisites before launch, learning, optimization, and scale.
7. Assign every action an owner, timing, dependency, guardrail, evidence, success
   measure, and rollback or exit condition.
8. Return canonical JSON and render the requested human plan.

A plan is advisory. It becomes an account change only through launch or optimize
mutation gates.