investor-outreach · 投资人外联邮件写作指南

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---
name: investor-outreach
description: Draft cold emails, warm intro blurbs, follow-ups, update emails, and investor communications for fundraising. Use when the user wants outreach to angels, VCs, strategic investors, or accelerators and needs concise, personalized, investor-facing messaging.
metadata:
  origin: ECC
---

# Investor Outreach

Write investor communication that is short, concrete, and easy to act on.

## When to Activate

- writing a cold email to an investor
- drafting a warm intro request
- sending follow-ups after a meeting or no response
- writing investor updates during a process
- tailoring outreach based on fund thesis or partner fit

## Core Rules

1. Personalize every outbound message.
2. Keep the ask low-friction.
3. Use proof instead of adjectives.
4. Stay concise.
5. Never send copy that could go to any investor.

## Voice Handling

If the user's voice matters, run `brand-voice` first and reuse its `VOICE PROFILE`.
This skill should keep the investor-specific structure and ask discipline, not recreate its own parallel voice system.

## Hard Bans

Delete and rewrite any of these:
- "I'd love to connect"
- "excited to share"
- generic thesis praise without a real tie-in
- vague founder adjectives
- begging language
- soft closing questions when a direct ask is clearer

## Cold Email Structure

1. subject line: short and specific
2. opener: why this investor specifically
3. pitch: what the company does, why now, and what proof matters
4. ask: one concrete next step
5. sign-off: name, role, and one credibility anchor if needed

## Personalization Sources

Reference one or more of:
- relevant portfolio companies
- a public thesis, talk, post, or article
- a mutual connection
- a clear market or product fit with the investor's focus

If that context is missing, state that the draft still needs personalization instead of pretending it is finished.

## Follow-Up Cadence

Default:
- day 0: initial outbound
- day 4 or 5: short follow-up with one new data point
- day 10 to 12: final follow-up with a clean close

Do not keep nudging after that unless the user wants a longer sequence.

## Warm Intro Requests

Make life easy for the connector:
- explain why the intro is a fit
- include a forwardable blurb
- keep the forwardable blurb under 100 words

## Post-Meeting Updates

Include:
- the specific thing discussed
- the answer or update promised
- one new proof point if available
- the next step

## Quality Gate

Before delivering:
- the message is genuinely personalized
- the ask is explicit
- the proof point is concrete
- filler praise and softener language are gone
- word count stays tight