geo-meta · 地理元标签审计与修复指南

作者提供的示例，实际效果取决于你的输入和使用工具。

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审计某旧金山本地服务页，确认geo.region为US-CA、geo.position用分号分隔，并补上ICBM标签。

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预期交付：格式合规性判断与修正后的meta标签示例。（编辑说明，非实际运行结果）

---
name: geo-meta
description: "Use when auditing locally-focused or regionally-targeted pages for geo targeting signals, particularly on sites targeting audiences through Bing or regional search engines. Note that these meta tags have no documented effect on Google's ranking."
metadata:
  category: seo
  priority: medium
  difficulty: intermediate
  estimatedTime: "10"
  source: frontendchecklist.io
  url: https://frontendchecklist.io/rules/seo/geo-meta
---

# Geo Meta Tags

While Google does not officially support geo meta tags, Bing and other search engines may use them for geographic targeting. For sites with clear regional focus, they provide a low-effort supplementary signal alongside the primary approaches (hreflang, LocalBusiness schema, NAP consistency).

## Quick Reference

- Geo meta tags (`geo.region`, `geo.placename`, `geo.position`) are not used by Google, but may be read by Bing and minor engines
- Prefer hreflang for multi-region/language targeting and LocalBusiness JSON-LD for local business signals
- Include geo meta tags only as a supplementary signal alongside, not instead of, structured data and hreflang

## Check

In the page `<head>`, check for `<meta name="geo.region">`, `<meta name="geo.placename">`, and `<meta name="geo.position">` tags. Verify: (1) `geo.region` uses a valid ISO 3166-1/3166-2 code (e.g., `US-CA` for California, `GB-ENG` for England). (2) `geo.position` uses latitude;longitude format (e.g., `37.7749;-122.4194`). (3) ICBM meta tag matches geo.position if present.

## Fix

1. Add geo meta tags to region-specific pages in the `<head>`:
   ```html
   <meta name="geo.region" content="US-CA">
   <meta name="geo.placename" content="San Francisco">
   <meta name="geo.position" content="37.7749;-122.4194">
   <meta name="ICBM" content="37.7749, -122.4194">
   ```
2. Use ISO 3166-2 codes for `geo.region`: country code + region code.
3. Ensure `geo.position` and `ICBM` use consistent coordinates.
4. For Google targeting, prioritise: hreflang (multilingual), LocalBusiness JSON-LD (local businesses), and Google Search Console's International Targeting settings.


## Explain

Geo meta tags signal a page's geographic focus to search engines. While Google does not use them as a ranking factor, Bing's guidelines reference them for geo-targeting. They are most useful for regional or local sites wanting to signal geographic relevance without significant development effort. They should supplement, not replace, hreflang and LocalBusiness structured data.

## Code Review

Check `<meta name='geo.region'>` for a valid ISO 3166-2 value (e.g., 'US-CA', 'GB-LND'). Verify `geo.position` format as `lat;lon` (semicolon separator). Flag if geo tags are present but contradict the site's actual target region. Note if geo tags are used without accompanying hreflang or LocalBusiness schema, which are more impactful.

---

For full implementation details, code examples, and framework-specific guidance,
see `references/rule.md`.

Rule page: https://frontendchecklist.io/rules/seo/geo-meta

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