先看看示例
作者提供的示例，实际效果取决于你的输入和使用工具。
输入
产品帮助小团队共同写周报；一位负责人创建报告并邀请同事补充；同事可能下周创建自己的团队报告。
输出
编辑示例 · 未运行
循环：负责人创建报告 → 邀请同事补充 → 同事看到协作价值 → 同事创建下一份报告 → 再邀请成员。
首轮实验：在补充完成页提供“为我的团队创建报告”入口。
观察：邀请打开率、补充完成率、受邀成员后续创建率。
关键假设：补充者也有独立组织报告的需要；若没有，这只能增强协作，不能形成新增团队循环。
方法说明
--- name: growth-loops description: "Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work." --- # Growth Loops ## Overview Identify and design growth loops (flywheels) that create sustainable traction. This skill evaluates five proven growth loop mechanisms to reduce reliance on paid acquisition and build product-led growth. ## When to Use - Designing growth mechanisms for a product - Building sustainable viral or referral traction - Reducing reliance on paid acquisition - Analyzing competitor growth strategies - Optimizing product for product-led growth ## The 5 Growth Loop Types ### 1. Viral Loop Product content created by users gets shared on external platforms, bringing new users back to the product. - **Mechanism**: Users create content in-product → Share on social/external platforms → New users discover and signup - **Example**: Figma designs shared as links, Loom videos shared in emails - **Strength**: Exponential user acquisition if content is inherently shareable - **Challenge**: Requires highly shareable output and strong incentive to share ### 2. Usage Loop Users create content or value within the product, then share it, which invites new users or drives re-engagement. - **Mechanism**: User creates → Shares creation → Others consume → Become engaged users - **Example**: Twitter threads, Medium articles, Notion templates shared publicly - **Strength**: Growth tied directly to product usage and network effects - **Challenge**: Requires content creation friction to be very low ### 3. Collaboration Loop Users invite colleagues to co-create or collaborate within the product, expanding the user base within organizations. - **Mechanism**: User creates → Invites colleagues for collaboration → Colleagues discover product value - **Example**: Google Docs invitations, Figma team projects, Slack channels - **Strength**: Deep organizational penetration and high retention - **Challenge**: Works best for collaborative/team-based products ### 4. User-Generated Loop Users discover new content or features through other users' creations, then create and share their own content. - **Mechanism**: User discovers content → Creates similar content → Shares creation → Others discover - **Example**: TikTok, Pinterest, YouTube trends driving creator participation - **Strength**: Creates content flywheel and network effects - **Challenge**: Requires critical mass of quality content to sustain ### 5. Referral Loop Users invite other potential users in exchange for rewards, incentives, or social recognition. - **Mechanism**: User refers → Referred user joins → Referrer gets reward → Shares more referrals - **Example**: Dropbox referral bonus, Uber rider referrals, PayPal signup bonuses - **Strength**: Directly incentivizes acquisition; easy to measure ROI - **Challenge**: Requires valuable incentive without eroding unit economics ## How It Works ### Step 1: Define Product Value Clarify the core value users experience: - Primary action users take in your product - Value created per user action - Network effects present (if any) - Friction points in the experience ### Step 2: Evaluate Loop Fit Assess which growth loops align with your product: - Product type (collaborative, content-based, utility, etc.) - Target user behavior and sharing habits - Network effects already present - Existing user base and engagement ### Step 3: Design Loop Mechanics Create specific loop implementation: - Trigger that initiates sharing or invitations - Incentive for participation (intrinsic or extrinsic) - Ease of sharing mechanism - Conversion rate from invite to activation - Frequency of loop repetition per user ### Step 4: Calculate Loop Coefficient Estimate growth velocity: - Invites/shares per user per cycle - Conversion rate of invites to new users - Net new users per cycle - Time per cycle iteration ### Step 5: Build the Loop Implement the highest-leverage loop first: - Start with the most natural loop for your product - Optimize messaging and friction - Measure loop metrics and conversion rates - Compound results over time ## Input Format Use $ARGUMENTS to pass: - Product description and primary user action - Target user demographics and behavior - Existing sharing/collaboration features - Current growth channels and metrics - Constraints or opportunities ## Output A growth loops analysis including: - Ranked evaluation of all 5 loop types for your product - Recommended primary growth loop with implementation plan - Secondary loops to layer over time - Key metrics and measurement framework - 30-60-90 day implementation roadmap - Potential loop coefficient and growth projections ## Framework Based on growth loops research by Ognjen Bošković. Focuses on compounding user acquisition through built-in, product-native sharing and collaboration mechanisms. ## Tips - Start with one loop and master it before adding complexity - Viral loops compound fastest but take time to build - Collaboration loops create strongest retention and LTV - Measure loop health weekly during optimization phase - Combine loops for multiplicative effect once operating at scale --- ### Further Reading - [Product-Led Growth 101, Part 1/2](https://www.productcompass.pm/p/product-led-growth-101-12) - [OpenAI’s Product Leader Shares 3-Layer Distribution Framework To Win Mind & Market Share in the AI World](https://www.productcompass.pm/p/distribution-framework-ai-products) - [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)